Tips on how to motivate people from Coors’ “Chief Beer Taster”

Leo Kiely says that the job of a leader is to set Big Hairy Audacious Goals (or BHAG’s according to “Built to Last”) and the staff/company will rally around that. “Turn the team loose and let them play.”

How ‘Chief Beer Taster’ Blended Molson, Coors

By DAVID KESMODEL

October 1, 2007; Page B1; Wall Street Journal

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